I really didn’t expect to go to Spy Kids: All the Time in the World in 4D Aroma-Scope, but my co-host and light of my life, Mandi, was insistent. Rarely have I seen her so excited for an upcoming movie that wasn’t about teenage wizards (or vampires). Actually, I’ve never seen her so excited for any film.
It wasn’t too surprising, I figured, since the first Spy Kids movie was truly excellent and the second two instalments were pretty great as well. Not only were they family films made by a proper director—not just cheap product rolled off a studio assembly line—but they also showed there was more to Robert Rodriguez than ultra-violent, post-modern grindhouse flicks. They had heart, a unique style, great writing and they had great casts. Some of his best work by far.
I would have been more confused by Mandi’s excitement if I’d known Mandi had never actually seen a Spy Kids movie. I didn’t know until we were pulling into the cinema parking lot that she was going purely for the Aroma-Scope experience. As far as seat-filling gimmicks go, this one apparently works (except our theatre was only about 20% full).